ONE IDEA Not all muscle growth is created equal. THE WHY Muscle hypertrophy, which refers to increases in muscle size, has various underlying mechanisms. One fundamental distinction is the difference...

ONE IDEA Put the right people around you to help you succeed. THE WHY In a study of the development and maintenance of expert athletic performance, researchers Durand-Bush and Salmela...

ONE IDEA: Hydration is the foundation of deep health. THE WHY: ATP + H2O <–ATPase–> ADP + H+ + Energy (Haff & Triplett, 2016). This is the equation for hydrolysis....

Every good conversation begins with a conceptual model. A way of thinking or examining the world. When it comes to fitness and performance, there are so many factors at play....